Episode 3. Relationship Sales vs Data : Fight or Friendship? with Bob Koncelik

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  • Episode 3. Relationship Sales vs Data : Fight or Friendship? with Bob Koncelik

Ready to unlock the secrets of effective selling? Tune in to our podcast on 'Relationship Sales vs Data' to refine your sales strategy today!

About the Speaker  Bob Koncelik

An “Island of Misfit Toys General Manager,” Bob has an uncanny ability to envision how toys can play well together to benefit organizations and communities.

A “Cat Herder (who doesn’t particularly like cats),” He has a record of making something from nothing by establishing productive relationships and connecting communities.

As a forward-thinking entrepreneur, business developer, and super-connector, He is always open to discussing opportunities. He often works with entrepreneurs to raise Seed and Series A financing and invest in commercial real estate. A recent role was in business development with the IREOC (a division of Institutional Real Estate, Inc.). While he still often visit my former NYC, Raleigh/Durham, NC, has been his hometown since 11/15.

Watch "Relationship Sales vs Data : Fight or Friendship?

 on BBSE

Listen to business experts and the blinds spots they see.
Hear the blind spots and understand how, through data and analytics, you can eliminate those blind spots.

Podcast Bullet points

  • Relationship sales focus on entertaining and building rapport with clients, traditionally seen in industries like title insurance. This approach uses methods such as event tickets and social gatherings to maintain sales.
  • Data sales rely on consumer insights and data analytics to target the ideal customer, being more prevalent in modern, consumer-focused businesses.
  • The efficacy of each approach varies by industry and client preference. Relationship sales work well where personal rapport plays a significant role in client acquisition and retention.
  • The choice between relationship and data-driven sales could hinge on the client's preference: if a client enjoys being the focus and values the relationship, then relationship sales are more effective.
  • The speaker suggests that data-driven sales are becoming increasingly important, especially when clients are more concerned with a solution's efficacy or price than with maintaining a personal relationship with the sales team.
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