About the Speaker Edmund Mackey
Edmund Mackey is an accomplished Senior Executive and Digital Strategist with more than 15 years of success spanning telecommunications, home services, and health and fitness. Leveraging extensive experience in building commercial infrastructures from the ground up, he is a valuable asset for companies requiring expert assistance with branding, demand generation, sales process development, segmentation, or customer acquisition. His broad areas of expertise include digital and social media marketing, sales enablement, branding, demand generation, sales management, direct-to-consumer marketing, and B2B sales.
Watch "Delivering on a company vision: An approach"
on BBSE
Listen to business experts and the blinds spots they see.
Hear the blind spots and understand how, through data and analytics, you can eliminate those blind spots.
Podcast Bullet points
Focus on Business Blind Spots: The podcast "Business Blind Spots Exposed" explores the hidden challenges that prevent businesses from scaling, with an emphasis on data-driven insights to identify these obstacles.
Importance of Vision: The podcast delves into the topic of "Delivering on a Company Vision" and argues that a compelling vision is multidimensional, resonates with both employees and customers, and should be audacious to push the boundaries.
Data and Culture: Data is not just a metric but a tool to understand company culture. The podcast introduces the concept of "Culture Intelligence," which combines hard metrics and cultural understanding to facilitate business growth.
Employee Engagement and Core Values: The podcast asserts that a high percentage of employees are disengaged, causing a substantial loss in productivity. Effective core values are critical to organizational culture and should be more than "words on a wall."
Aligning Vision and Metrics: The discussion includes a perspective on how businesses often get lost in numerical metrics, losing sight of the overarching vision. The argument is that true productivity and efficiency can only be measured when aligned with a company's vision and customer satisfaction.